MADALYN G. SZCZYPKA
B.A. in Digital Technology & Culture,
Minor in Fine Arts
Index
About
Resume
Behance
Creatively
Portfolio
GLOSSIER MOCKUP!
This project was a fun way to rebrand and design for a well known company! I had lots of exciting ideas and went with an idea of travel and being able to be you and feel comfortable where ever you go with the portability of Glossier!Clean, minimalist layouts dominate, with a focus on simplicity and approachability. Travel-inspired details, to extend the subway and or passport my ideas are to have stylized boarding passes, luggage tags, subway maps, this idea is integrated thoughtfully to convey the idea of movement and exploration. Typography is Glossier’s original modern and playful, combining rounded sans-serif fonts with clean, structured layouts, emphasizing the themes of ease and self-expression.
Visual elements like cozy textures, soft gradients, and illustrations of everyday travel essentials—like skincare in a carry-on or a purse to go—reinforce the message of embracing your journey and being comfortable in your own skin. The overall design is aspirational yet relatable, making it perfect for connecting with a modern, on-the-go audience while staying true to Glossier's ethos of individuality and confidence.
The REAL Glossier